Research shows that only half of us bother to eat breakfast before leaving home and that even some children go to school on empty stomachs. The first meal of the day is on the decline yet all the evidence suggests that tucking into a good healthy breakfast not only gives us the energy we need to face the day, it improves brain performance and behaviour and can help control our weight too!
The Better Breakfast Week is part of a campaign that aims to encourage children and adults in the UK to start their day with a healthy meal. It will educate the public on the importance of eating breakfast and how easy and fast it is to create a breakfast packed with nutrients and energy.
The Better Breakfast initiative is being coordinated by PhytoTrade Africa, an organisation that represents producers of the Baobab fruit, one of nature’s super foods. Baobab is one of many ingredients that can easily transform the first meal of the day into a Better Breakfast, and will be featured in some of the recipes specially created for the campaign.