We are already working with: celebrity chefs Peter Gordon and Mark Earnden who have provided recipes, Growers Direct, Inspiral, Organic Burst, Love Smoothies, Rachel’s organic, TOTAL Greek Yoghurt, New Zealand Honey Co, Ocean Spray, Rude Health, Simply Nectar and Yozuna.
Partners can get involved in a number of ways. For example, you can:
- Sign up to be a partner and supporter of the campaign – contact the PhytoTrade Africa’s publicity team at Kinross + Render Ltd to get your organisation’s name, logo and details included on the Better Breakfast Week website at www.betterbrekkie.com. You will need to provide us with information on any events or special promotions you are planning to support the initiative as and when they are developed so these can go onto the website’s calendar of events;
- Feature the Better Breakfast Week campaign information and healthy breakfast ideas and recipes on your own web site (linking to the campaign site) and in your own consumer facing materials;
- Provide articulate spokespeople with a demonstrable understanding of nutrition for media interviews and educational presentations;
- Provide nutritionists to talk to media about the key elements of a healthy breakfast and why it is such an important meal;
- Display Better Breakfast Week information posters, leaflets and recipe cards on your premises. You can either download artwork from the web site and print your own or you can order a print run of the desired items from Kinross + Render at cost. Please note that everyone downloading materials or ordering printed items will be asked to make a £50 donation to the charity partner the Better Breakfast Week campaign will support as part of its activities;
- Provide healthy breakfast recipe ideas for the Campaign web site and media partners;
- Run your own Better Breakfast events and promotions in your own facilities – the only limit is your imagination, but you may want to consider discounts on selected ‘healthy’ breakfasts or ingredients, or a contribution to the Breakfast Week charity for breakfasts or selected products bought during Better Breakfast Week;
- Provide healthy breakfast products or meals as prizes for consumer competitions on the web site and in magazines, newspapers and radio stations supporting the event;
- Provide healthy products for the Better Breakfast Week hampers we are delivering to selected journalist and breakfast shows during the week to see them through the morning and to remind them to promote healthy breakfast messages on their programmes/ in their publications;
- Provide healthy products for journalist events at IPC and NatMag;
- Provide us with short videos for our You Tube channel demonstrating recipes or providing information about breakfast and nutrition – these films must be good quality and entertaining. If you require support with filming we can provide you with an experienced cameraman and editing facilities for £50 an hour plus a donation of £50 for the Better Breakfast charity;
- Run competitions and auctions with a breakfast theme to raise money for our selected Better Breakfast Week charity;
- Sponsor ‘pop-up’ breakfast stands in stations and retail areas – costs for these will depend on the number of partners who co-sponsor and will be confirmed once we know how many want to put products on the pop up stands. In other words the budget will be based on actual cost divided in equal parts between pop-up participant organisations. No-one will be committed to participating until such time as we have a final cost for you to consider;
- Develop new breakfast products and ideas containing nutritionally beneficial ingredients – we already have two partners creating fantastic new breakfast products incorporating Baobab for launch during the week but, as we’ve said this is not just about Baobab so you may want to produce something healthy that does not include it;
- Provide products or money to our selected charity partner to help them in their work towards a healthier Britain,
- Or just let our Better Breakfast team hear your ideas – partners have a chance to influence the content and messaging of the week and the PR and social media campaign that will run in the months around it.
If your organisation can’t commit to being a partner but would still like to support the campaign in some way, for example on your website or through social media activities then we would still like to hear from you. Simply get in touch with the Better Breakfast campaign office and let us hear your ideas.
About the organisers
PhytoTrade Africa is a non-profit trade association committed to helping low-income, rural communities in Southern Africa improve their livelihoods by developing ethical trade in natural products. One of the association’s key products is the Baobab fruit, the produce of the Baobab tree that dominates the African landscape and is known as the ‘Tree of Life’.
African people have used Baobab powder and extract for centuries as a nutritious and refreshing drink; the Baobab is exceptionally rich in dietary fibre, calcium, vitamin C, antioxidants and magnesium. The fruit powder has a unique tangy taste described as ‘caramel pear with subtle tones of grapefruit’. Eating Baobab products is an effective way of getting essential vitamins and minerals into your daily diet.
The reason PhytoTrade Africa decided to create and co-ordinate the campaign is that by creating a platform for communication about healthy foods we can also raise awareness of the Baobab fruit – one of nature’s super foods. The Better Breakfast campaign will feature (but not be dominated by) the Baobab fruit as one of a range of ingredients that can be added easily to breakfast menus to ‘super-charge’ breakfast.
PhytoTrade Africa is seeking to partner with other producers and providers of healthy breakfast ingredients to encourage more people to eat a healthy breakfast and to raise awareness of the different ingredients that can transform that first meal of the day into a ‘better’ breakfast. Campaign materials and activities will offer consumers a range of different options with the only common factor being that they are all healthy and nutritious.
Partners are NOT being asked to endorse Baobab, but they are being asked to support the campaign and their involvement MUST be designed to get people to eat more healthily. We will not be able to feature products or places where the offer being promoted during Better Breakfast Week is not agreed by our nutritionists as being healthy.